Meet the founder

Hey there,

 

I just had to take a moment to chat with you about something that's truly special to me - Lovely Roots Collection. You know, when I think about the journey that led me to create this brand, it's filled with so much passion and purpose that I can't help but share it with you.

 

As a mom of one, I've always believed in the power of hard work and determination to turn dreams into reality. With two degrees and over 15 years of experience in the human service field, I've seen firsthand the impact that a little bit of care and attention can have on someone's life.

 

When I moved from Philadelphia to California, I was struck by the lack of quality hair products available for black women. It was a lightbulb moment for me - I knew I had to do something about it. That's when Lovely Roots Collection was born, out of a desire to provide not just products, but a sense of community and connection for those seeking a change in the hair care game.

 

Starting this business has been a labor of love for me. It's my first venture, and I'm pouring my heart and soul into it every step of the way. I want to reach out to each and every one of you who is looking for a positive shift in your hair care routine and offer products that celebrate the beauty of diversity and natural hair.

 

So, when you think of Lovely Roots Collection, remember that it's more than just a brand - it's a reflection of my commitment to helping you feel confident, beautiful, and empowered in your own skin. I'm here to support you on your journey to healthier, happier hair care experiences.

 

I'm so grateful to have you along for the ride, and I can't wait to share more with you soon.

 

Warmest wishes,

Gail Royster